Find out more about how we live female empowerment here.

Empowered Women Empower Women

We at PURELEI live and champion Female Empowerment. This picture shows our cofounder Alisa Jahnke during one of our inhouse shootings with Marina Hoermanseder, an Austrian fashion designer based in Berlin.

75% Female Power

As a team that is 75% female, we are very proud to say that we are one of the fastest growing ecommerce businesses in Germany!


We are more than just a jewelry brand. We aim to create a lifestyle that is empowering, diverse and, of course, Aloha. To us, living Aloha is a daily reminder to better ourselves and the world around us and to treat others with respect. Thank you for joining us on our journey. 

World Women’s Day

Every year, we are celebrating World Women’s Day with a very special campaign. Want to learn more about our donation campaigns? Click here

Power Woman Award

With our Power Woman Award, we are celebrating strong women and positive role models who inspire, empower and, in our understanding, live Aloha, each month. The award comes with a 1000€ donation cheque to support a charity of the winner's choice. Read more on our blog.