To live Aloha also means to give back and to live in gratitude.

Sustainable Packaging

Our shipping cartons are made from 100% recycled paper.

Yay! Our packaging is free from single-use plastic. Our jewelry pieces are packed with love and come wrapped in a reusable sachet and certified carton packaging. 

When shipping our orders, we’re aware of the fact that transport has a huge carbon footprint too. We pack our orders as efficiently as possible to reduce packaging waste and ensure an efficient transportation network.

Sustainable Material

Stainless steel – durable and 100% recyclable!

Our PURELEI jewelry is made of 316L stainless steel, which has many qualitative advantages: It is rust-free, corrosion-resistant, stable and durable. In addition, unlike other materials, it is completely recyclable – if properly disposed of, stainless steel can be melted down and reused without any loss. But why throw away a beautiful PURELEI accessory, just gift it to someone and make them happy!

Sustainable Content Creation

As you know, we find creative inspiration in the Aloha way of life. Of course we don't fly around the globe ourselves every time for the beautiful photos and videos of our accessories on dream beaches and in the midst of tropical nature. PURELEI works with many creative photographers and videographers as well as talented models who live in these gorgeous places and put our jewelry in the limelight. These collaborations help us avoid environmentally harmful long-distance flights and support the local content creators. All other projects with our dear partners are shot regionally or in our in-house photo studio. 


Mauo is Hawaiian and means sustainability and we as a company know that we have a responsibility and want to set an example. Follow our hashtag #mauopurelei on Instagram or click here to learn more about our charitable projects!