Ocean Muse Collection: Aloha You Can Wear

With the new PURELEI x Phiaka – Ocean Muse Collection, a journey begins that goes far beyond trendy accessories. It's a journey back to ourselves – inspired by the profound meaning of Aloha and carried by the beauty of the ocean.

Aloha as a way of life – tangible in every piece of jewelry

"Aloha" – a word that is more than just a greeting. It is a life principle that embodies love, compassion, and peace. With the Ocean Muse Collection, we want to make this very feeling tangible – in the form of jewelry that not only adorns you, but also reminds you. To what really matters: Connection with yourself, your environment, and your inner growth.

13 new pieces of jewelry – designed by Phiaka

The Ocean Muse Collection was created in creative collaboration with the creator Phiaka designed. Her designs are inspired by her love of the sea and summer. Shell and coral elements reflect the natural beauty of the ocean – gold, silver, and rose gold.

Whether a statement piece or a subtle highlight – each of the 13 pieces of jewelry is something special that brings summer vibes and the aloha spirit directly into your everyday life.

Phiaka – Creative Muse and Ocean Lover

Phiaka – actually Sophia Kirstein – is a true all-rounder: a pharmacist, fashion lover, and successful creator from Hamburg. On Instagram, she shares everything about fashion, beauty, and her everyday life with her community – always with a generous dose of authenticity. With her keen sense of trends, she's not only built a loyal fan base but also designed her own pieces with brands. If you appreciate honest insights, stylish outfits, and a personable approach, Phiaka is the right place for you.

The pieces in our collection showcase Sophia's love of the sea, summer, and her open, positive charisma. The Ocean Muse Collection creates jewelry that effortlessly combines trend and depth.

A ritual for you – conscious moments with meaning

The core of this collection is integrating Aloha into everyday life and living consciously. The ritual of putting on and taking off the jewelry is meant to symbolize this. One puts on the jewelry for a moment in the morning as a conscious way to prepare for the day, or one reflects on how Aloha was experienced that day while taking it off in the evening. This creates a very personal connection to the feeling of Aloha. The jewelry pieces become companions on your path to greater mindfulness, self-love, and inner growth.

Grow with Aloha – the heart of the new collection

"The collection is a symbol of what lies within you – and what is allowed to grow.

The Ocean Muse Collection is now available Available. Become part of our journey – and find the Aloha within you.

Here you can learn more about the meaning of Aloha.