Join Our #mauoPURELEI Movement

MAUŌ is the Hawaiian term for sustainability. Follow the hashtag #mauopurelei to learn more about our community service projects.

World Women’s Day Campaign

Turn Your Back on Negativity. This Women’s Day, 2021, we were able to create a very special campaign and used our voice to speak up for a more diverse, inclusive and equal society. Women experience negativity and suffer from all kinds of prejudices, and it is time for us to all turn our back on negativity. We are proud to support the organization UN Women and their international work. The money will be used where it’s needed most. 

Money raised: 7.560,29€

Donation Vintage Collection

We love the bee design of our Vintage Collection! And because we know how important bees are for our environment, we are especially happy to support this great cause. Over a period of two weeks we collected 15% of the proceeds of the collection and donated it to a regional association, the POLLICHIA Verein für Naturforschung und Landespflege e.V., and its important work.

Total amount donated: 30.931,18€

Toni Kroos Christmas Campaign

Living Aloha also means living consciously and giving back. Together with the Toni Kroos Foundation, we designed our Mana O'lana Ikona with the little star. 

We regularly donate 30% of the proceeds to the foundation, which helps seriously ill children and their families.   

Thanks to your help and our promise to double the amount at Christmas time, we were able to reach a great sum in December alone. 

Achieved donation sum: 6.693,68€

Donation to Horizont e.V.

Golden Paradise wouldn't be a paradise if you couldn't do some good there. We made it possible for our dear cooperation partners to fill their suitcases received for marketing purposes with hygiene articles and donate the contents. The suitcases then reached Horizont e.V. in Munich, a non-profit organization that works to take in and care for mothers without a permanent address as well as socially disadvantaged families.

Number of suitcases filled with hygiene articles: 37

Donation Underwater Collection

We give back to the underwater world that inspired us to create the Underwater Collection designs: Thanks to your help, we were able to support WWF in its valuable work fighting causes of marine pollution and protecting the oceans.

Total amount raised: 22.659,54€

Plastic Free July

MAUŌ is Hawaiian and stands for the "repetition of good". We love Hawaii and its unique nature and are committed to preserving it for a long time. Our Plastic Free July campaign was truly a project of the heart:

Proceeds from the campaign benefited our dear friends at Sustainable Coastlines Hawaii, who organize Beach CleanUps in Hawaii and provide valuable education.

Total amount raised: €26,881.71

Number of plastic collected: 1264 pounds

Alohi Ma

With our PURELEI Sun chain we simply said "thank you". Our thanks and appreciation goes at any time, but at these times especially, to the entire medical staff.  

Number of PURELEI Sun necklaces shipped: 1000 pieces

International Women's Day

For International Women's Day 2020, we used our reach to draw attention to a particularly important topic: Breast cancer early detection and the valuable work of the non-profit organization Pink Ribbon Germany. Together, we were also able to support the association with a great donation amount! 

Achieved donation sum: 16.677,78€

Donation Australia

We were able to donate a portion of the proceeds from our Hele Collection specifically to Australia to help rebuild what was lost, help the injured animals, and stand by the people who are working to help our beautiful world. We supported WWF, Port Macquarie Koala Hospital and the WIRES organization. 

Total amount raised: €33,120