Golden Friday Sale

Black Friday is probably known all over the world by now. On this special Friday in November, many online shops and shops offer the best deals of the whole year - and PURELEI does too, only even better. In keeping with our waterproof jewellery, Black Friday is called Golden Friday and is part of Golden November. Golden November is a month full of deals and offers you won't want to miss.

When is Black Friday?
This year, Black Friday falls on 25 November 2022. Generally, Black Friday is the day after Thanksgiving, the American harvest festival that is traditionally celebrated on the fourth Thursday in November.

What is Black Friday?
In the USA, Black Friday has been a household name for many years. But why is the day after Thanksgiving called Black Friday? There are several theories about this: The American media introduced the term in the 1950s because the crowds on the shopping streets and the queues in front of the shops made the streets look like one black something. It could also be a reference to the chaos on the streets after the stock market crash of 1929. There is also a theory that it is called this because low-turnover businesses have the chance to make a profit on this day - in other words, to be "in the black". But whichever of these stories led to the Friday after Thanksgiving being called Black Friday, it is clear that the day after the family holiday Thanksgiving has heralded the Christmas season in America for many years. For many, it is the perfect day to do some early Christmas shopping. Meanwhile, the term Black Friday has become synonymous with cheap offers, discounts and deals worldwide.


The Black Friday offers at PURELEI
PURELEI felt it was not enough to offer you discounts only on Black Friday. So we simply made the whole month our Golden November. The Golden Friday Sale from 17 to 29 November 2022 is the highlight of the best deals of the year and offers you the chance to treat yourself to new jewellery or buy Christmas gifts for your favourite people - so you can avoid stressful, last-minute Christmas shopping. What's in store for you? Look forward to up to 70% discount on waterproof jewellery for her, for him, for you in the Golden Friday Sale. Plus, new collections with festive styles and the perfect gift ideas await you.

Why shop on Black Friday?
Our Golden Friday is not a one-day event like Black Friday, but from 17 to 29 November, you can shop waterproof jewellery inspired by Hawaii with up to 70% off. This way, you can secure long-lasting jewellery that will accompany you on all your adventures at super prices. It's also the perfect way to start shopping early for birthday gifts or Christmas presents that are guaranteed to please your loved ones - stress-free. Discover our gift ideas here and get inspired.

What's reduced on Black Friday?
During our Golden Friday sale, many jewellery pieces and styles are up to 70% off. Discover our best-selling necklaces, rings, bracelets and earrings, as well as shimmering pearl jewellery, jewellery for men, necklaces for layering looks, festive styles and personalised jewellery at Golden Friday prices. What are you waiting for? Browse through the different categories and shop for your new favourite jewellery pieces.